The self-production economy can be defined as a way of organizing that enables someone to produce products on his own rather than obtaining them from other people or parties. This definition can be decomposed into three aspects: (1) a way of organizing, (2) to self-produce and (3) without the need of external sources.
First, the notion of organizing changes from a traditional vertical structure towards a horizontal network. Whereas the hierarchical way of organizing prevailed over the last decade, society now enters an era in which power is distributed laterally. This takes shape by consumers that collaborate and share via open-source communities. Moreover, this way of organizing extends the traditional model of B2B and B2C to C2C and C2B.
The second aspect reflects a new conception of production. The traditional design-build-deliver (via a company) model is abandoned as anyone can start producing their own idea instantly without the intervention of manufacturers.
The third and final aspect refers to independence of production from external sources. Consumers can become ‘prosumers’. Consumers that co-create their own products within the collaborative economy, without the need of an investor or producer.
Self-production economy – A way or organizing that enables people to produce specific products by themselves instead of attaining them from other people or parties