Our modern society is characterized by the rise of quickly developing startups that use new business models, and are therefore able to disrupt the traditional businesses. These new business models – used by startups – can be seen as value-creating models that are contributing to simultaneously resolving social and economic issues and are not purely driven by one organization but driven by a group or a community of people. Therefore, they have led to a conceptualization of a new kind of economy: the WEconomy.
Changing the rules of the game and changing the players requires the reconsideration of all that we wish to organize together as a society. We live in a society that functions as an economy based on concepts from the past and an economy with serious side effects that we would like to eliminate but cannot do without. So, perhaps in the end, the actual challenge lies in how to combine the conventional top-down method of organizing with this growing lateral countermovement.
The WEconomy consists of seven trends. Six different views on a modern economy and a wildcard, connecting the other trends within the WEconomy. The seven trends include: (1) the circular economy, (2) the functional economy, (3) the bio-based economy, (4) the collaborative economy, (5) the sharing economy and, finally, (6) the selfproduction (or 3D economy). In addition, there is a seventh trend – having the character of a wildcard – labeled as the (7) Internet of Things (IOT). Collectively, these are labeled as the WEconomy.
In the figure below the seven trends are described and by clicking on them it provides more detailed information about the individual trends.